Kevin Spacey flies American, never Ryanair

Kevin Spacey is the new face of American Airlines over in the U.K., and the carrier is already getting its money's worth out of him. The actor appears in three new spots from McCann Erickson, including the one above, directed by Michel Gondry, in which he searches for the perfect seat—beginning at the Old Vic theater (where he's been artistic director since 2003) and eventually settling into an American business-class lounger. The airline claims this is Spacey's first on-screen appearance in an ad campaign, though he has done voiceover work before.