Kevin Spacey flies American, never Ryanair

Kevin Spacey is the new face of American Airlines over in the U.K., and the carrier is already getting its money's worth out of him. The actor appears in three new spots from McCann Erickson, including the one above, directed by Michel Gondry, in which he searches for the perfect seat—beginning at the Old Vic theater (where he's been artistic director since 2003) and eventually settling into an American business-class lounger. The airline claims this is Spacey's first on-screen appearance in an ad campaign, though he has done voiceover work before. The two-time Oscar winner (for The Usual Suspects and American Beauty) also appears to be working overtime for the company. The video below, from the Financial Times ArcelorMittal Boldness in Business Awards, held in London last Thursday, shows Spacey announcing an award for Ryanair, which he then ridicules when it becomes clear no one from the Irish carrier has shown up.

—Posted by Tim Nudd

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