Katy Perry Brings Popchips Back From the Brink in New Ads Print work follows Kutcher debacle
Following a pretty disastrous campaign starring Ashton Kutcher, which was sunk by complaints of racism, Popchips is back with one of the more inoffensive endorsers around: Katy Perry. In four new print ads, she makes a fake-boobs joke, pretends to be a vampire, and generally hams it up in the most bubblegummy way possible. The campaign is by Zambezi in Los Angeles, which apparently dodged responsibility for the Kutcher spots. Three more ads, plus credits, after the jump.
CREDITS
Client: Popchips
Agency: Zambezi, Los Angeles
Founder, Executive Creative Director: Brian Ford
Creative Director: Kevin Buth
Associate Creative Director: Madeleine Grandbois
Photographer: Arthur Belebeau
Chief Executive Officer, Popchips: Keith Belling
Senior Vice President, Marketing, Popchips: Brian Pope
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