Katy Perry Brings Popchips Back From the Brink in New Ads Print work follows Kutcher debacle
Following a pretty disastrous campaign starring Ashton Kutcher, which was sunk by complaints of racism, Popchips is back with one of the more inoffensive endorsers around: Katy Perry. In four new print ads, she makes a fake-boobs joke, pretends to be a vampire, and generally hams it up in the most bubblegummy way possible. The campaign is by Zambezi in Los Angeles, which apparently dodged responsibility for the Kutcher spots. Three more ads, plus credits, after the jump.
CREDITS
Client: Popchips
Agency: Zambezi, Los Angeles
Founder, Executive Creative Director: Brian Ford
Creative Director: Kevin Buth
Associate Creative Director: Madeleine Grandbois
Photographer: Arthur Belebeau
Chief Executive Officer, Popchips: Keith Belling
Senior Vice President, Marketing, Popchips: Brian Pope
Email
Print
- Audience Development Analyst WNET New York Public Media 10019, New York City
- SEO/Editorial Freelancer New Hope Media LLC New York City, New York
- Account Director Happy Medium Working from home
- Social Media Strategist Oceana Washington, D.C.
- Audience Development Manager LADDERS New York City, New York
AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.
