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Eight O’Clock Coffee has figured out a way to boost its brand recognition: Give away some product for free. The company’s doing it on Friday, Nov. 23, the day after Thanksgiving, at nine U.S. malls before dawn. (I guess that’s the nation’s No. 1 shopping day. Since I’m a Scrooge when it comes to buying presents, I wouldn’t know.) “It’s just plain wrong to be up so early without a cup of hot, delicious Eight O’Clock Coffee,” coos brand manager Alisa Jacoby (who’s probably tossing
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