Juicy, sexy cranberry rocks Raisinets' world
You can't eat just one Raisinet, or watch just one of Nestlé's animated Webisodes touting the fruit-candy brand's cranberry line extension. In fact, you can watch two of them, because that's how many of the unabashedly goofy/trippy minute-long clips are currently available. Bitchy raisins (they look more like purple teeth or alien brains) razz a cranberry (who resembles a bloated tick) and say things like, "Oh, for fruit's sake!" A funky, Shaft-style song plays when the new berry arrives: "Who's the sassy fruit that's high on..." "Don't say that!" "But I'm talkin' 'bout energyyy. Cran's got it!" All of this takes place in a magical land of milk-chocolate swimming pools and waterfalls I thought existed only in my mind, or in Southern California. It's completely entertaining. I can hardly wait for the "Dance Off" in episode 4. Hurry up and post it, for fruit's sake!
—Posted by David Gianatasio
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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