Join Crunch, get dismembered by a lunatic
The latest ad campaign for Crunch gym, from Mother in New York, has been out for a little while—it’s plastered all over more than one NYC subway station. But until now I hadn’t watched the commercials, one of which shows an animated “Cruncher” getting his arms and legs ripped off for trying to steal a few towels. That seems at odds with Crunch’s long-running “No judgements” theme, which is maybe why they changed it to “We all Crunch.” See three other spots here, here and here. Read more about the new campaign here. And take a look at some previous Crunch ads starring ravenous schoolgirls, a free spirit in green underwear, and our favorite art director.
—Posted by Tim Nudd
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
