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Ad agency Adam & Eve's 90-second spot for U.K. retailer John Lewis encompasses 70-plus years in a woman's life to illustrate the brand's long-term commitment to its customers. Our subject is first glimpsed as an infant in a crib. The editing and scene shifts are amazing as we follow her through the toddler stage, grade school, teenage years, college, marriage, pregnancy, middle age, etc. Does the same actress play her at all those stages? I'll have to look into that.
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