JetBlue user-gen contest yields nice work | Adweek JetBlue user-gen contest yields nice work | Adweek
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JetBlue user-gen contest yields nice work

49 To be kind, the quality of most of the submissions in suddenly popular user-generated media campaigns is suspect. While the winning Heinz commercial was alright, it’s no secret that few of the submissions qualified as great pieces of art. JetBlue, however, restores some faith in the creativity of the masses. The airline has posted the finalists of its JetBlue Point of View contest to celebrate the addition of its new flight-tracking service with Google Maps. Of the 1,700 submissions it got, many of the 50 finalists are pretty arresting images. Weird. Voting goes through Sept. 28.

—Posted by Brian Morrissey

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