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Open letters to brands rarely work, though it might help your odds of success if you happen to be a fashion writer for New York magazine and The Wall Street Journal.
Last August, freelance writer Jenni Avins penned an impassioned plea in New York magazine's The Cut blog, asking J. Crew to bring back its scoop back tank swimsuit.
"What I want is smooth, taut fabric that stretches from my shoulders over my chest and ribcage, with hip-high leg holes and an open back to expose my skin to sand, sunshine, and seawater.
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