The iPhone 4S Will Be Cool, but Probably Not This Cool Concept model goes above and beyond
People are getting antsy for the iPhone 4S—agitated, even. And all the anticipation may be building the mythical gadget into something greater than it is—people may end up being disappointed if it doesn't wipe your bottom along with everything else. Videos like the one below don't help, but of course they are kind of irresistible. This one, by Aatma Studio, presents a concept version of the iPhone 5, with features like an ultra-thin design, a laser keyboard, and a holographic display—all lovely looking enhancements but probably not in the cards for this upgrade. The alchemists acknowledge this is an "exponential leap" from the iPhone 4. And if anything, it looks too thin. You might cut yourself on it.
- Shazam Introduces Engagement Metric for TV Ads
- Buzzfeed's Michael Hastings Dead at 33
- FCC Chairman Nominee Says Broadband Is Top Priority
- Viacom Finishes Major Upfront Biz
- YouTube Stars Struggle Mightily Off YouTube
- iCrossing Hires Moxie And Razorfish Vets
- Condé Nast Swaps Lucky Editor
- YouTube's Wigs Headed to Hulu
- DM9 Jayme Syfu Wins Mobile Grand Prix for Turning Cellphones Into Textbooks
- Ogilvy Adds Two More Grand Prix—in Outdoor and Media
- Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- Barbarian Group Wins Inaugural Innovation Lions Grand Prix for Its Cinder Coding Platform
- Pretty Much Everyone Is Doing Native Ads Now
- What's So Good About 'Dumb Ways to Die'?
- Instagram Video Invites Ads Speculation, Puts Vine on Notice
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







