Is Idaho just sick to death of potatoes?

This post brings together two current AdFreak themes: license plates and potatoes (slow news week). We read this morning that a lawmaker in Idaho wants to remove (or “peel,” according to Reuters) the phrase “Famous Potatoes” from the state’s license plates, on the reasoning that high-tech products, not potatoes, are Idaho’s current top export. (Even in terms of agriculture, potatoes are now Idaho’s No. 3 earner, behind milk and livestock.) “Other than as a consumer, the majority of people in Idaho have no connection to ‘Famous Potatoes,’” the senator says.