I do not need Mexican food loving me back

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.


We can all appreciate that in tough economic times, restaurant chains feel they have to try "snappy" themes to stay competitive. Even so, I do not now, nor do I ever, wish to experience a “burrito stimulus,” which is how Qdoba Mexican Grill describes its new promotion. Also, I do not want to eat any food that promises (threatens?) to “Love ya back”—another of Qdoba’s new catchphrases. I’ve never eaten at Qdoba Mexican Grill.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in