Hyundai Will Air an 11-Minute Sci-Fi Film During the Ad Breaks of TNT's Legends Premiere

Brand will also sponsor show's digital stream

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Serious commercials are hard to do well, but when you're doing content specifically for TNT's upcoming Sean Bean spy thriller, Legends, it's sort of mandatory.

So Hyundai and TNT turned to New Form Digital, the branded content shop where movie idea guys Brian Grazer and Ron Howard are partners and investors, to create an energetic three-part story that will air over a combined total of 11 minutes during the limited commercial slots of Wednesday's Legends pilot.

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