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Here’s the setup: A brawny dude’s in the shower, and his wife tells him how Summer’s Eve cleansing wash is specifically formulated for a woman’s “V,” and he’s like, “Huh?” And then (gasp!) she asks him if he knows he’s using it. Cut to a look of horror on his face. He turns the bottle around for a product shot, and then we’re into a montage of him doing the manliest things he can think of to preserve his threatened masculinity.
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