Human-skin substitute gets ad campaign | Adweek Human-skin substitute gets ad campaign | Adweek
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Human-skin substitute gets ad campaign

Apligraf Ads for a human-skin substitute may sound like something out of Total Recall, but a Canton, Mass.-based company called Organogenesis has indeed launched a direct-to-consumer push for its living-cell-based Apligraf product. The work is decidedly restrained, contrasting wound care circa 1974 (antibacterial ointments and bandages) with an Apligraf patch, touted as “advanced therapy for wound care today.” The product is intended for the treatment of foot sores and leg ulcers, so it won’t help turn you into an entirely new person—yet. But given our looks-centric, hyper-competitive society, such claims—and commercials with bikini models—can’t be far behind. It would be the first campaign ever using skin to sell skin.

—Posted by David Gianatasio

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