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JWT New York pulls off a neat trick with this visually stunning Huggies spot, managing to be both high-concept and lowbrow at once, with a humorous mock apology at the end that ties it all together. Artful advertising with a good sense of humor—a rare combination. Directed by MJZ’s Fredrik Bond, with visual effects by MassMarket.
Visual-effects company MassMarket talks about the spot after the jump.
From MassMarket:
Huggies is a product of quick thinking, patience, steady hands and a sense of humor.
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