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HP Celebrates Human Hands in This Ad for Its Wild New 3-D Touch Computer Sprout blends virtual and physical

We rely on our hands to get us through our various daily projects, whether it's typing on a computer, creating works of art or instructing others to follow a plan. Now, HP wants us to use the power of our paws in the digital space.

HP's Sprout is a new immersive computing platform that scans and senses objects in proximity of the device to allow people to create in real-time 3-D. In simpler words, you can put things directly on the touch mat and, thanks to a projector above, wave your hands around to virtually mold the design you want on the screen. As the ad shows, that includes spilling coffee beans on the flat surface to get that effortlessly strewn artistic look.

Watch the ad below, and then give your hands a pat on the back for all the work they do.



CREDITS
Client: Hewlett-­‐Packard
SVP, PPS WW Marketing: Rob Le Bras-­Brown
VP, PPS WW Marketing, Consumer PC: Vikrant Batra
Communications Director, PPS WW Marketing: Sam Bonamour
Communications Director, PPS WW Marketing: Matt Cowling
Communication Strategy Manager, PPS WW Marketing: Ben Larson
GBS Project Manager: Lisa Budnik
Advanced Innovations Product Manager: Gurdave Ahluwalia

Agency: 180LA
Global CEO: Michael Allen
Chief Creative Officer: William Gelner
Creative Director: Adam Groves
Creative Director: Zac Ryder
Art Director: Thomas Rodgers
Art Director: Karine Grigorian
Copywriter: Ted Kapusta
Copywriter: Christina Semak
Head of Production: Natasha Wellesley
Producer: Christian Busch
Production Coordinator: Danny Nouri
Head of Account Management: Chad Bettor
Associate Account Director: Mike Slatkin
Account Manager: Danielle Tisser
Account Manager: Nicole Stokman
Account Coordinator: Marie Simoni
Head of Planning: Jason Knight
Planning Director: Erica David
Planner: Andrew Zakim

Production Company: Park Pictures
Director: Vincent Haycock
Director of Photography: Mattias Montero
Head of Production: Anne Bobroff
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Mary Ann Marino
Producer: Valerie Romer

Editorial Company: Rock Paper Scissors
Editor: Stewart Reeves
Assistant Editor: Luke McIntosh
Producer: Leah Carnahan
Executive Producer: Dave Sellars

Completion/Special Effects
Online/VFX/Transfer: Method Studios
Senior Flame Artist: Dominik Bauch
Executive Producer: Roberts Owens
Producer: Jennie Burnett
VFX Supervisor: Ben Walsh

Recording Mix
Recording Studio: Eleven
Sound Mixer: Scott Burns
Mixer: Ben Freer
Assistant Mixer: AJ Murillo
Executive Producer: Suzanne Hollingshead
Producer: Dawn Redmann

Music
Original Music by human

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Topics: 180, HP, Sprout, Creative, Agency
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