How Will You Punch Miller Lite's Punch Top Can? Even a telescopic backscratcher could work

Miller Lite's revolutionary Punch Top can, which may completely reinvent the way high schoolers shotgun beers, frankly deserved better than the few desultory Draftfcb ads it got at last month's launch. Here, thankfully, are some new product-demo ads (from Digitas in Chicago, produced by Gifted Youth, Funny or Die's new commercials division) that have a little more fun with the Punch Top concept—in particular, the plethora of household items with which you could spear the can's top. (The faster the beer goes down, the better, perhaps.) On a related note, I received Miller Lite and Miller Genuine Draft Punch Top cans in the mail from a PR agency, and after trying in vain to give them away, I sampled them—and can confirm: The experience is gloriously glugless. Two more spots after the jump.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS