How to keep from being rainforest sweaty

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Following his appearance for Bud Light on the Super Bowl, Will Ferrell is lending his star power to Old Spice in the form of Ricky Bobby … um, I mean Chazz Michael Michaels … um, I mean Jackie Moon, whom he’ll be portraying in the upcoming movie Semi-Pro, which Old Spice is sponsoring and pretty much using as a giant promotional vehicle. Much like Ferrell’s career these days, these spots are funny but repetitive.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in