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Desperate housewives enjoy illicit entertainment right under their oblivious husbands' noses in this campaign for Harlequin, the romance novel publisher, from BBDO Toronto and Someplace Nice director Pete Henderson.
The campaign, themed "Whatever you're into," is designed to communicate that there's something for everyone in Harlequin's wide range of book series. So, whether you prefer snogging on a washing machine with a cowboy or humping on a couch with a sailor, Harlequin has you covered (because the ads would be even more awkward if the ladies started getting uncovered).
Despite the sudden scare from Fifty Shades of Grey, Harlequin remains the juggernaut in romance publishing, putting out more than 100 books a month in 34 languages in 110 markets.
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