Hot Wheels Packages Real Cars Like Toys in Parking Lots A surprise when you return from shopping
Hot Wheels came up with this idea for a great public stunt—assembling giant Hot Wheels boxes around people's cars in parking lots and letting them take pictures of them when they came out of the stores. Not sure if they cleared this with the owners first or just did it on the sly (well, as sly as something this conspicuous can be). But it's certainly a fun reminder that Hot Wheels are still around. Well, I guess it wouldn't be as fun if you had to wait around with an armful of groceries while they take down the box and tourists pose for photos in front of your car. Or if you own one of the cars on this list. Via Adverve.
- Mike Darnell Steps Down as Fox Reality Capo
- Embattled P&G CEO Out, Replaced by Predecessor
- The Guardian to Consolidate Web Properties Under One Domain
- JCPenney One of 10 Brands Predicted to Die in Next Year
- Are You Young and Male? Discovery Says This TestTube's for You
- NSA Media Creates Alliance With Wishabi
- Dwell Media Hires New Head of Digital From Yahoo
- FTC May Not Be Done With Google Yet
- JCPenney One of 10 Brands Predicted to Die in Next Year
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads
- Atlanta's Most Infamous Stripper Pimps Charity Advertising Contest
- Lego Builds Awesome Life-Size Star Wars X-Wing Fighter, Its Largest Model Ever
- The Story Behind 'This Is Water,' the Inspiring Video People Can't Stop Watching
- Ad of the Day: Dodge
- How J.Lo Is Becoming A Wireless Brand
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







