Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
In honor of International Women’s Day today, let’s look at another spot about equal pay for women. This one, from Equal PayDay, a Belgian non-profit, is an audacious spoof of Benny Benassi’s “Satisfaction” video (the hot version of the video with jiggling jugs and the power tools, not the creepy one). And in contrast to Dame Judy Dench’s sonorous lecture about equality (delivered over Daniel Craig in drag), this spot is highly amusing. There’s just something about watching old ladies operate power tools in slow-motion as their false teeth slide from their mouths.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in