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J. Walter Thompson in New York had film crews ready and waiting at Long Island Jewish Medical Center in Queens on New Year's Eve to capture the hospital's first birth of the year—for a TV spot it rolled out just hours later for Northwell Health.
Check out the spot below, which introduces viewers to Austin Joseph, a boy born just 36 seconds after midnight on New Year's Day. The tender moments between mother and child were "captured in real time, inserted into the TV ad and broadcast within hours of the birth," the healthcare marketer said in a statement.
Austin isn't the only new arrival here.
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