Hong Kong advertises canisters of fresh air | Adweek Hong Kong advertises canisters of fresh air | Adweek
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Hong Kong advertises canisters of fresh air

Fresh-air

The air quality in Hong Kong is so bad that they're starting to sell fresh air in canisters, which you can strap to your face to enjoy lovely, brief periods of unpolluted respiration. Available in pleasant scents like vanilla, the beach and "horses," the canned air is "the revolutionary new product that lets you experience breathing like the rest of the world does," according to the spot below. Of course, it's a parody infomercial, nicely produced by DDB and the Hong Kong Clean Air Network (CAN), urging environmental protection. Says the line at the end: "If we do nothing about Hong Kong's air pollution today, we can look forward to this tomorrow." Via Time magazine's NewsFeed.

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