Honda, RPA go 3-D crazy for CR-Z campaign | Adweek Honda, RPA go 3-D crazy for CR-Z campaign | Adweek
Advertisement

Honda, RPA go 3-D crazy for CR-Z campaign

Cr-z

Honda produced a 3-D extravaganza on Thursday for the launch of the new CR-Z hybrid coupe, hosting a day-long "3-D Playground" in Time Square that included the debut of a 3-D commercial (below), a performance from N.E.R.D., Sony racing simulators for gamers to test out Gran Turismo 5 in Sony-provided Stereoscopic 3-D, and photo booths with 3-D backdrops. If that weren't enough sensory stimulation for people, Maxim models were also on hand with the magazine's first 3-D issue—which of course also includes a CR-Z ad in 3-D (above)! The event was part of the "Opposites in Harmony" campaign from RPA, Los Angeles. See footage from the Times Square event after the jump.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: 3-d, Honda, Parpis, Rpa

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS