For Honda, impossible is nothing | Adweek For Honda, impossible is nothing | Adweek
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For Honda, impossible is nothing

Honda1Great new spot for Honda from Wieden + Kennedy in London, directed by Stink’s Ivan Zacharias. Honda test-driver steps out of a trailer, lip-syncing the song “The Impossible Dream” by Andy Morris. Gets on a Honda Monkey bike that morphs into other Honda vehicles, including the 1965 Formula 1 Grand Prix-winning car, the new BAR F1 automobile, a powerboat, and then ... well, it’s worth a look. As the spot wraps and the song ends, Garrison Keillor says in a voiceover, “I couldn’t have put it better myself.” The companion Web site is ThePowerofDreams.com.

—Posted by Tim Nudd

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