For Honda, impossible is nothing
Great new spot for Honda from Wieden + Kennedy in London, directed by Stink’s Ivan Zacharias. Honda test-driver steps out of a trailer, lip-syncing the song “The Impossible Dream” by Andy Morris. Gets on a Honda Monkey bike that morphs into other Honda vehicles, including the 1965 Formula 1 Grand Prix-winning car, the new BAR F1 automobile, a powerboat, and then ... well, it’s worth a look. As the spot wraps and the song ends, Garrison Keillor says in a voiceover, “I couldn’t have put it better myself.” The companion Web site is ThePowerofDreams.com.
—Posted by Tim Nudd
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
