Honda Creates Bottled Water Brand in Honor of Vehicle That Emits Only Drinkable H2O

Take a swig from that exhaust pipe

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The compressed hydrogen-powered Honda FCX runs so clean, its exhaust contains only water—and it's so clean, it's drinkable. To celebrate this, Honda Australia and Leo Burnett Melbourne came up with a memorable stunt—creating a new bottled-water brand, H2O.

As seen in the case study below, the automaker gave the water away in movie theaters around Australia (as free samples, no less) as a way of showing people what they're doing for the environment. There are also plans to make the water available at Honda service stations and dealerships.

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