A holiday greeting with a message from MBC | Adweek A holiday greeting with a message from MBC | Adweek
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A holiday greeting with a message from MBC

Philadelphiafutures Interactive shop Medical Broadcasting Company—which calls itself a Digitas company, but will soon be calling itself a Publicis Groupe company—is another agency that is combining viral marketing with charity with holiday greetings this year. We received their email greeting this morning pointing us to videos the shop has shot of kids in its Philadelphia hometown that are part of Philadelphia Futures. The program aims to send promising students who couldn’t afford college otherwise to achieve their dream.

—Posted by Catharine P. Taylor

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