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There are three reasons why I dislike this Konica Minolta spot from Cronin & Co. First, the whole “office theme” has been ridiculously overdone. Yes, the client makes copiers, so the setting is appropriate. Still, to succeed, office ads at this point must be either exceptionally mean-spirited (think: the Blood Center of Central Texas) or unexpectedly whacked (example: Lay’s of Canada). Konica’s spot is neither, though it is more palatable than Boston Market’s brain-killing office/rodeo monstrosity.
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