Here's an Outback Steakhouse Billboard That's Really on Fire

But once again, don't call 911

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

The motorists in Georgia who called 911 after seeing a little smoke coming out of that Outback Steakhouse billboard will feel a little foolish after seeing this Outback board, which goes spectacularly up in flames. It looks like a home movie, complete with bleeped-out F-bombs and some serious-looking damage. But this August story from the Los Angeles Times, reporting on plans for a commercial shoot in Glendale, would seem to confirm it as a hoax.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in