Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Mars Inc., the company responsible for my M&M’s and Snickers addictions, is trying to rebrand chocolate as a health food. According to an article in The New York Times, Mars is rolling out a new line of chocolate products under the name CocoaVia to be sold in health-food not candy aisles. Touting the health benefits of flavanol-rich cocoa (which is said to lower blood pressure and help prevent heart disease), the company is recommending two servings a day, which would add about 300 calories to your diet.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in