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Venables Bell & Partners half-embraces and half-spurns pop culture's obsession with vampires in its 60-second Super Bowl commercial, posted below. The spot, airing in the first ad break after the kickoff, features the new 2013 Audi S7 with the brand's signature LED headlight technology—which is the focus of the piece. It shows a vampire party in the woods being abruptly halted by the moronic blood sucker who leaves his headlights on after coming back from a pizza run—to the violent demise of those assembled.
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