Haven’t those Canadians suffered enough?

Calgaria While many advertisers are making light of suicide, Canadians have found a novel way to upset mental-health advocates. For its latest ad campaign, Nova Scotia has made up a medical condition, “delusional Calgaria,” which afflicts people who think Calgary is a cool place to live. A spokeswoman for the Canadian Mental Health Association says while she knows the ad is a joke, it “continues to stigmatize people with mental illness, and it further marginalizes people who have a lot of difficulty looking for help.” To fix the problem, they’ve cut the word delusional—the condition is now called just Calgaria. As advertising illnesses go, delusional Calgaria sounds mild compared to adrenalitis—which, as Toyota perhaps didn’t realize, is an actual medical condition.

—Posted by David Kiefaber

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Kiefaber

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS