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"If we insult you, it will be in English." That's the unlikely tagline of TDA Advertising & Design's TV and cinema push for Boulder, Colo.-based Hapa Sushi. Three Japanese chefs at a rival raw bar smile and wave at patrons while tossing off subtitled one-liners like "Husband should keep her in shed" and "Did she find those clothes in a ditch? Hello ditch-lady!" A nerdy guy is on the receiving end of zingers like "No girl eat with captain of ugly team" and "Say hello to your computer, virgin."
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