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Here's yet another new "Laptop Hunters" ad by Crispin Porter + Bogusky for Microsoft. It shows soon-to-be law student Lauren (a different Lauren than the one in the first ad) and her mom Sue, who want something fast and portable, with a good battery, for less than $1,700. Given that they're looking for the most basic possible elements of a laptop computer, finding one shouldn't have been hard. But again, they were turned off by the Mac's steep price.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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