Harvard students after their Lucky Charms | Adweek
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Harvard students after their Lucky Charms

Harvard_luckycharmsIt’s not enough, apparently, to go to the most prestigious university in the country, if you can’t get your Lucky Charms and Cap’n Crunch fix. According to this story in the Boston Globe, Harvard students are up in arms over the decision by the campus food service to swap well-known cereal brands with knock-offs like Marshmallow Mateys and Colossal Crunch, causing one enraged (sugar-addicted?) senior to start “Harvard Students for the Reimplementation of Brand-Named Cereals.” Complains one sophomore: “I used to eat Lucky Charms for lunch and dinner. The fake stuff gets real soggy, and I’ve just stopped eating cereal. This is not fair.” (We guess there were no questions about balanced nutrition on recent SAT exams.) The university explains its decision by saying that students have shown a preference for “healthier, organic” products and that cereal prices have been going up by 8-10 percent a year. While Harvard students ponder life without Apple Jacks, we’ll reminisce about the time when students there used to protest things like apartheid.

—Posted by Catharine P. Taylor

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