Happy endings in Ryanair's business class

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Sure, you could pay 10 euros to cross the Atlantic on Ryanair’s new "long-haul" venture. But at a recent German press conference, shown above, CEO Michael O’Leary gave a pretty good reason to pay for business class. This clip might not be work-safe, so put on your headphones and skip ahead to the 1-minute mark. Maybe Ryanair should adopt JetBlue’s “Happy jetting” slogan. Via Consumerist.

—Posted by David Griner

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in