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It’s becoming increasingly de rigueur to emphasize the environmental friendliness of brands, so with that in mind, here’s a new campaign from Virgin Mobile featuring anthropomorphized animals talking about how much life sucks without trees. (We’re picturing two here who are protesting by chaining themselves to a tree.) The environmental tie-in for the campaign—laborious as it is—is that Arbor Day is coming, and if you get and pay your bills online, you’ll help save trees.
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