Happy 5th birthday to Subservient Chicken | Adweek
Advertisement

Happy 5th birthday to Subservient Chicken

Subservientchicken copy

Time flies on the Web. Five years ago today, Burger King's Subservient Chicken first graced us with his presence. Not only was the chicken a seminal moment for interactive creativity, it also marked the beginning of the ongoing slugfest between ad agencies and digital shops for credit. You might recall the story: Crispin Porter + Bogusky dreamed up Subservient Chicken but the Barbarian Group actually made it—and played a big role in coming up with the idea. Many spats followed over where credit should lie. It was the same story for many digital projects that followed, whether it's HBO's "Voyeur" or OfficeMax's "Elf Yourself." Rick Webb, a founder of the Barbarian Group, commemorates the S.C. anniversary with an exhaustive blog post (13 footnotes!) recounting how the chicken was born. It's a messy tale, without a sketch on a napkin. "If you ask me, the mystery is more about why everyone wishes it was a single person in an ah-ha moment," he writes. "We get that a lot still. People want it to be dramatic. As if doing things methodically until you get a great idea is disappointing. As if coming up with a good idea should be easy."

—Posted by Brian Morrissey

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS