This Gun Control Campaign Lets You Sign a Yearbook for Kids Who'll Never Have One

An emotional twist on petitions

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Tragically, the youngsters in this yearbook will never graduate from high school. In fact, they'll never grow up at all to reach their potential, or experience the fullness of life. And that's because each one was a victim of gun violence. 

Now they're the focus of "Sign Their Yearbook," a sad, sobering initiative by Stockholm, Sweden, agency Volt on behalf of New Yorkers Against Gun Violence: 

"As an American citizen—I was born in Sweden but have dual citizenship—this is an issue that I feel strongly about," agency creative director Daniel Vaccino tells AdFreak.

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