Guaranteed millions from my iPhone* debut | Adweek Guaranteed millions from my iPhone* debut | Adweek
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Guaranteed millions from my iPhone* debut

Phone OK, BusinessWeek, I’ll enter your $500,000 online contest for wannabe moguls to post short pitch videos for new ventures. (You haven’t launched it, but that won’t stand in my way. I enter all media-related contests here on AdFreak.) I’ll wow the VC community with a mash-up of Apple’s “1984” spot. But instead of introducing the Macintosh, my product will be unveiled at the end: I call it the iPhone*, the asterisk indicating that it’s not Apple’s new product, it’s just some old phones I keep in my sock drawer. (The ’93 Tandy still powers up if you jiggle the battery.) My business plan: The iPhone is so hot, people will pay $499 for anything with that name. The * will protect me from trademark lawsuits, and Apple will have to buy me out to avoid confusion in the marketplace. It’s a better idea than Microsoft’s Zune, and I’ll throw in some Kmart tube socks for free.

—Posted by David Gianatasio

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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