Grolsch Literally Puts 400 Bottles of Beer on a Wall to Mark the Brand's Quadricentennial

Please, don't start singing

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

How does Grolsch beer celebrate its 400th birthday? By hiring street-art collective Graffiti Lite to create an outdoor 3-D installation from 400 swing-top Grolsch bottles.

Don't worry, there's more to it than *just* bottles. See, the bottles are secured to a larger mural, of a bottle, in East London. And, they're covered with every variety of kitschy street art known to man, including "guerrilla gardening," "yarn bombing" and good ol' fashioned spray-painting.

Technically, it's not guerrilla gardening if said gardeners were invited to plant on a site that isn't abandoned, or considered private property.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in