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Grolsch Literally Puts 400 Bottles of Beer on a Wall to Mark the Brand's Quadricentennial Please, don't start singing

How does Grolsch beer celebrate its 400th birthday? By hiring street-art collective Graffiti Lite to create an outdoor 3-D installation from 400 swing-top Grolsch bottles.

Don't worry, there's more to it than *just* bottles. See, the bottles are secured to a larger mural, of a bottle, in East London. And, they're covered with every variety of kitschy street art known to man, including "guerrilla gardening," "yarn bombing" and good ol' fashioned spray-painting.

Technically, it's not guerrilla gardening if said gardeners were invited to plant on a site that isn't abandoned, or considered private property. But misuse of activist terminology aside, this is a neat idea for a mural. If it's not too late to add something to it, though, the brand should consider a public bulletin saying that anyone who starts singing "400 Bottles of Beer on the Wall" upon seeing it will be forced to wear a dunce cap for the next 400 years. 

More photos after the jump.

(Via Design Taxi)

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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