Greenpeace ad tells Kevin Rudd to Rudd off | Adweek Greenpeace ad tells Kevin Rudd to Rudd off | Adweek
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Greenpeace ad tells Kevin Rudd to Rudd off

Kevin Rudd, the prime minister of Australia, is warned in this entertaining Greenpeace spot (created by Republic of Everyone) not to do a "dirty deal" at the United Nations Climate Change Conference in Copenhagen, or his very name will become a dirty word. "Rudd" is a guttural-sounding four-letter word that works well as an expletive, particularly when uttered by the woman miserably reading the pregnancy test ("Oh, Rudd") and the unseen hotel patron happily frolicking in bed ("Rudd me hard!"). I think it'd be pretty cool if my name were tantamount to profanity, but "Gianatasio me hard!" might take too long to say. Oh, Rudd it all.

—Posted by David Gianatasio

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