This Graphic Design Firm Used a Road-Lining Crew to Create Its New Identity and Typeface

O Street goes street

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O Street, a graphic design firm in Scotland, hired one of Glasgow's finest road-lining crews to create a typeface for its new visual identity, using molten thermoplastic on asphalt. 

Glasgow native Thomas "Tam" Lilley, of road-lining company Markon, created the typeface by chalking boxes on the ground, then drawing a full alphabet freehand with molten plastic, which was digitized while preserving all the unique characteristics of letters on tarmac. 

Tam's no lettering n00b. His precise work is the result of 18 years spent road-lining in a single typeface, a career that began when he was 16 years old.

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