Grand Prix can't buy you love | Adweek Grand Prix can't buy you love | Adweek
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Grand Prix can't buy you love

Filmgrandprix1000_2Sure, winning the Grand Prix at Cannes seems great at the time, but as far as ensuring your client’s love, it often doesn’t last very long. Case in point: A mere year and a half after taking home the top prize for “Lamp,” Ikea and Crispin Porter + Bogusky have parted ways due to “irreconcilable differences.”

Others have felt the same sting. Goodby, Silverstein & Partners was the top dog in 1998 for a Nike campaign but got dropped from the roster a year and a half later. And Cliff Freeman and Partners triumphed with Fox Sports Net in 2001, but the client never consolidated its account with the agency (it still does projects, though).

Winning the Grand Prix might not be a death knell for a client/agency relationship, but it seems to be no guarantee of stability, either.

--Posted by Mae Anderson

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