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Sure, winning the Grand Prix at Cannes seems great at the time, but as far as ensuring your client’s love, it often doesn’t last very long. Case in point: A mere year and a half after taking home the top prize for “Lamp,” Ikea and Crispin Porter + Bogusky have parted ways due to “irreconcilable differences.”
Others have felt the same sting. Goodby, Silverstein & Partners was the top dog in 1998 for a Nike campaign but got dropped from the roster a year and a half later.
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