Google Mashes Up Fan Videos for Lady Gaga Spot

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Google's "The Web is what you make of it" campaign for its Chrome browser is churning out a truly impressive series of spots. The latest is the one below, starring Lady Gaga—with a message not unlike Google's earlier entry in Dan Savage's "It get better" initiative. The process of assembling the Gaga clip mirrored the message, too. From the YouTube blurb: "This film celebrates Lady Gaga's special and unmediated relationship with her fans, the Little Monsters.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in