Google Joins Fight Against Gay Bullying in Chrome Ad
Google has come out in support of Dan Savage's "It Gets Better" project in a big way, compiling loads of footage from the anti-gay-bullying campaign for the 90-second Chrome commercial below, which aired Tuesday night on Glee. "The Web is what you make of it," says the onscreen copy at the end. True enough, but it's nice to see Google focusing on this use of the Web, rather than, say, cat videos. Google's not a total stranger to the cause. Its employees contributed their own 7-minute "It Gets Better" video to the project last October. Via Adland.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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