Go Daddy, which is always faux bitching and moaning about its bad luck when it comes to marketing (particularly the censors), is uncharacteristically upbeat this week after its newest spokesbabe, poker pro Vanessa Rousso, went on an impressive run at NBC's National Heads-Up Poker Championship. Rousso, who also recently appeared in a PokerStars.net ad in the Sports Illustrated swimsuit issue, became the first woman in history to reach the finals of the tournament after signing with Go Daddy the day before play began. "The way in which this drama unfolded couldn't have been scripted any better if Go Daddy had created it as a commercial," the company says in a press release. (The tournament is sponsored by Go Daddy, though, which seems a little sketchy, though we'll give them the benefit of the doubt.) The original Go Daddy girl, Candice Michelle, was reportedly on hand to cheer on Rousso. As was Go Daddy CEO Bob Parsons, who said, "Vanessa is, as they say, all in with Go Daddy, baby." Rousso will appear in a Go Daddy spot in April, when NBC airs coverage of the tournament on tape delay.

—Posted by Tim Nudd