Girls in football pads, get your laptops

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Panasonic’s tagline is, “Ideas for life.” Whose life, exactly? The life of a woman who enjoys dressing in high-heeled boots, miniskirts and football pads as she prepares to do some work on her laptop, of course. This image comes from an online ad for Panasonic’s Toughbook eLite computers. The headline is, “Pretty. Tough.” (Get it?) At least this ad had the decency to pop under, and not pop up.

—Posted by Tim Nudd

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in