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Wieden + Kennedy’s Tokyo office teamed with Japanese hip-hop artists Hifana for this clip, released a few months ago, in which Nike sneakers are tricked out as musical instruments. The shoes were wired through a digital system and bent to produce what sounds like electronic distortion in a bad Moby song. Which is every Moby song, by the way. There’s also a making-of video, posted after the jump. It took an engineering team and lots of Macbooks and software development to make the shoes sing.
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