Get your melodic feet in Nike musical shoes | Adweek
Advertisement

Get your melodic feet in Nike musical shoes

NIKE MUSIC SHOE

Wieden + Kennedy's Tokyo office teamed with Japanese hip-hop artists Hifana for this clip, released a few months ago, in which Nike sneakers are tricked out as musical instruments. The shoes were wired through a digital system and bent to produce what sounds like electronic distortion in a bad Moby song. Which is every Moby song, by the way. There's also a making-of video, posted after the jump. It took an engineering team and lots of Macbooks and software development to make the shoes sing. NASA didn't use this much technology to send men to the moon. I kept expecting someone to crack a joke about "sole music," but if the subtitles are accurate, the artists and crew showed amazing restraint.

—Posted by David Gianatasio


Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS