Get the creativity flowing with Moodstream

Moodstream The Barbarian Group just launched Moodstream, a new interactive Web site for Getty Images, because, as the site says, “Any mood can take you places.” It’s billed as a “concepting tool” designed to foster creativity among ad-industry creatives. You adjust sliders to add still images, video and sound (all from Getty) to suit you mood—or change your mood. No matter what I tried, I couldn’t find that new Converse promo track. “Sad,” “calm,” “serious,” “contemporary” and “cool” produced a slow country tune with images of lonely highways. “Happy,” “lively,” “humorous,” “nostalgic” and “warm” yielded big-band swing and what looked like snapshots from Oceanside family vacations. The combination reminded me of that time my mom left me alone on the beach with a radio blaring Tammy Wynette. Thanks, Getty Images!

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Gianatasio

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS